Brand value

References

http://en.wikipedia.org/wiki/Ferrero_Rocher
http://www.ferrero.com/products/the-most-famous-products/ferrero-rocher/a-brillant-idea/
http://www.ferrero.com/products/the-most-famous-products/raffaello/delicate-and-refined/
http://www.ferrero.com/products/the-most-famous-products/nutella/an-original-idea/
http://www.ferrero.com/products/the-most-famous-products/tic-tac/overwhelming-freshness/
http://www.youtube.com/watch?v=4P-nZZkQqTc&feature=player_embedded
http://www.youtube.com/watch?v=iDaaETgxFJY&feature=player_embedded
http://www.youtube.com/watch?v=yBSmTl5NmGQ&feature=player_embedded

Promotion strategy -- Example of Advertising commercials

Ferrero concentrates to promote the Rocher Chocolate and allows the associated recognition of company brand name to sell other Ferrero Chocolate. There are various ways to promote and make Ferrero to be recognized in the society such as TV, Internet, Magazine, party, etc.

These are the examples of Ferrero Rocher Advertisement


" The Ambassador's receptions are noted in society for their host's exquisite taste that captivates his guests "

This video shows the concept of a butler wandering between party guests holding a silver tray with a pyramid of Ferrero Rocher. " Eccellent " and " Monsier " with these Rocher, you are really spoiling us " This one remain widely recognizes in various people.



" Make it magic with Ferero Rocher " This is the quote of this video. Ferrero is like something that make everyone happy so much.

This video shows the magic of Ferrero that make many people to be misguided



This video shows happiness from various people to give Ferrero together. You can smile when you test it. Everyone likes because it makes everyone is happy.

My reflection

In the first time, I think this course is difficult because I haven't have business's basic before but it's not like that. If I pay full attention to study and do truely together, I can create the blog unbelievable. I feel good to study with Aj Gob because she is very kind with her student. When they have the problem, she wik swolve tose problems immediately. She is a good consultant for students. I am very happy with this course so much because I have the first blog that is created by myself. My lovely teacher is like my inspiration to cross those obstructions and walk to pass easily. I work hard to study and create my blog. It make me active to do the best. Now everything is ok. It makes me proud of me so much. I will take all of knowledges in this course to adapt and develop later.

Product line

Raffaello

Raffaello was introduced in 1989. It reveals a light and delicate taste whose uniqueness is surprising.
Tasting Raffaello that dive into a unique recipe that a whole almond is plunged into a delicious creamy filling and enclosed in a crispy shell, covered in flakes of coconut.



Nutella

Nutella was founded in a backroom of the pastry shop founded in Alba in 1944 by Pietro Ferrero.Nutella continues to inspire and satisfy the palate of the entire world from the United States to Europe, Australia to Canada. Nutella spreads on bread. It's has become an essential element to the breakfast ritual and serves as a great way to begin the day.



Tic Tac

TicTac transforms from a mint to a playful toy in your mouth. Only TicTac lets you customize your experience, swirl one or many pellets around in your mouth, chew them, rattle them your teeth, or let them melt with TicTac.

Positioning/Unique selling point

Ferrero Rocher is the premium brand and uses standardization strategy to spread products. The consumer is at the centre of our strategy. Ferrero’s relationship with consumer is based on longstanding and mutual. Ferrero uses the excellent quality of raw materials. We care very steps with production. The company always offers consumers fresh and excellent quality products with hight standards of hygine and food safety. Ferrero Rocher is high price because it’s produced all from the excellent quality ingredients. It’s unique and manufacture with the most modern technology.

Key successful factor

A key factor of the company’s success is Ferrero relationship with consumer is based on mutual trust with the experience and understanding. For above, it makes Ferrero to be successful and accepted in term of products around the world.


Key Dates :

1942: Pietro Ferrero moves his pastry shp tp Alba.
1946: Ferrero introduces his own recipe, a mixture of hazelnuts and cocoa butter
called "pasta gianduja."
1948: Ferrero launches its own distribution operations, building up a fleet of
200 delivery vans by the early 1950s.
1949: Company launches improved recipe for pasta gianduja,
called Supercrema Gianduja.
1954: Gianduja brand name is changed to Nutella for the Italian market.
1956: Company opens its first international subsidiary in Germany.
1968: Kinder brand of chocolate products for children debuts.
1969: Ferrero establishes U.S. subsidiary and begins marketing Tic Tac
for that market.
1997: Company opened new $100 million productions facility in Brazil.
2002: Ferrero announces its interest in forming international partnerships.