Brand value

References

http://en.wikipedia.org/wiki/Ferrero_Rocher
http://www.ferrero.com/products/the-most-famous-products/ferrero-rocher/a-brillant-idea/
http://www.ferrero.com/products/the-most-famous-products/raffaello/delicate-and-refined/
http://www.ferrero.com/products/the-most-famous-products/nutella/an-original-idea/
http://www.ferrero.com/products/the-most-famous-products/tic-tac/overwhelming-freshness/
http://www.youtube.com/watch?v=4P-nZZkQqTc&feature=player_embedded
http://www.youtube.com/watch?v=iDaaETgxFJY&feature=player_embedded
http://www.youtube.com/watch?v=yBSmTl5NmGQ&feature=player_embedded

Promotion strategy -- Example of Advertising commercials

Ferrero concentrates to promote the Rocher Chocolate and allows the associated recognition of company brand name to sell other Ferrero Chocolate. There are various ways to promote and make Ferrero to be recognized in the society such as TV, Internet, Magazine, party, etc.

These are the examples of Ferrero Rocher Advertisement


" The Ambassador's receptions are noted in society for their host's exquisite taste that captivates his guests "

This video shows the concept of a butler wandering between party guests holding a silver tray with a pyramid of Ferrero Rocher. " Eccellent " and " Monsier " with these Rocher, you are really spoiling us " This one remain widely recognizes in various people.



" Make it magic with Ferero Rocher " This is the quote of this video. Ferrero is like something that make everyone happy so much.

This video shows the magic of Ferrero that make many people to be misguided



This video shows happiness from various people to give Ferrero together. You can smile when you test it. Everyone likes because it makes everyone is happy.

My reflection

In the first time, I think this course is difficult because I haven't have business's basic before but it's not like that. If I pay full attention to study and do truely together, I can create the blog unbelievable. I feel good to study with Aj Gob because she is very kind with her student. When they have the problem, she wik swolve tose problems immediately. She is a good consultant for students. I am very happy with this course so much because I have the first blog that is created by myself. My lovely teacher is like my inspiration to cross those obstructions and walk to pass easily. I work hard to study and create my blog. It make me active to do the best. Now everything is ok. It makes me proud of me so much. I will take all of knowledges in this course to adapt and develop later.

Product line

Raffaello

Raffaello was introduced in 1989. It reveals a light and delicate taste whose uniqueness is surprising.
Tasting Raffaello that dive into a unique recipe that a whole almond is plunged into a delicious creamy filling and enclosed in a crispy shell, covered in flakes of coconut.



Nutella

Nutella was founded in a backroom of the pastry shop founded in Alba in 1944 by Pietro Ferrero.Nutella continues to inspire and satisfy the palate of the entire world from the United States to Europe, Australia to Canada. Nutella spreads on bread. It's has become an essential element to the breakfast ritual and serves as a great way to begin the day.



Tic Tac

TicTac transforms from a mint to a playful toy in your mouth. Only TicTac lets you customize your experience, swirl one or many pellets around in your mouth, chew them, rattle them your teeth, or let them melt with TicTac.

Positioning/Unique selling point

Ferrero Rocher is the premium brand and uses standardization strategy to spread products. The consumer is at the centre of our strategy. Ferrero’s relationship with consumer is based on longstanding and mutual. Ferrero uses the excellent quality of raw materials. We care very steps with production. The company always offers consumers fresh and excellent quality products with hight standards of hygine and food safety. Ferrero Rocher is high price because it’s produced all from the excellent quality ingredients. It’s unique and manufacture with the most modern technology.

Key successful factor

A key factor of the company’s success is Ferrero relationship with consumer is based on mutual trust with the experience and understanding. For above, it makes Ferrero to be successful and accepted in term of products around the world.


Key Dates :

1942: Pietro Ferrero moves his pastry shp tp Alba.
1946: Ferrero introduces his own recipe, a mixture of hazelnuts and cocoa butter
called "pasta gianduja."
1948: Ferrero launches its own distribution operations, building up a fleet of
200 delivery vans by the early 1950s.
1949: Company launches improved recipe for pasta gianduja,
called Supercrema Gianduja.
1954: Gianduja brand name is changed to Nutella for the Italian market.
1956: Company opens its first international subsidiary in Germany.
1968: Kinder brand of chocolate products for children debuts.
1969: Ferrero establishes U.S. subsidiary and begins marketing Tic Tac
for that market.
1997: Company opened new $100 million productions facility in Brazil.
2002: Ferrero announces its interest in forming international partnerships.

Logo

These are the logo of Ferrero Rocher. It’s named under Ferrero Rocher name. Ferrero is small logo that is attached on the gold-colored wrapper. Background is white. The prominent of this logo is black alphabet that is placed on the center of a litter piece.

Target group

Ferrero’s target group is the urban middle- high class who has the purchasing power. Ferrero uses high quality, product freshness and careful selection of the finest raw materials. This product is rather expensive but all of them are full of excellent materials.

Product

Ferrero is a chocolate sweet. The sweets consist of hazelnut encased in the wafer, filed cream, covered with the milk chocolate and chopped hazelnuts and walnuts. They are packaged inside a gold-colored wrapper. It’s well known under the name of “ Ferrero Rocher ”

Background Company

Ferrero Rocher is a chocolate sweet that made by Italian. This company began in 1946 in Italy. The candy and confections were short supply and were purchased for special occasions from the local sweet shop.

Ferrero is one of the large of the world’s confectionery industry. The owner was Ferrero Family. The person who invented this product was Pietro Ferrero and his young son Michael. Another one in their success was the efficient sales network set up by Givanni. The history of Ferrero is now third grneration. Pietro and Giovanni Ferrero, Michael and Maria Franca’s son head the groups as Managing Director.

Next, the company continues to grow under their guidance. Besides, Ferrero supports international sales with a network of 29 sales and 15 productions throughout Europe, North America, South America and Asia. Brothers Peter and Giovanni Ferrero who was the sons of the company’s founder shared the chief executive spot and developed with the quality products later.

Rationale " Why this brand ? "

Nowadays there are various confectionery companies that are famous about producing. Each one will have the different taste, quality, packing, etc. Ferrero is one of the largest confectionery companies in the world. The Ferrero family continues to spread in line of unique, highest quality product and manufacturing with the most modern technology. Ferrero Rocher become a unique brand in the chocolate market because it’s full of quality and luxury. Most people like to give this product each other. They use Ferrero products as a symbol in different occasion like Valentine’s Day, Mother’s Day, etc.

Ferrero is once again making quality confections a part of every life. I am one person who ever tried already. It’s very delicious.

Have you ever tried it before?

Letter of invitation for professional comments

Welcome you all to visit my space. Here is full of sweet and luxury of the small product but it's marvelous in term of delicious taste in fact.

We're glad to make our customers to be happy with us like this forever.

So, we would like to invite all of you to suggest and evaluate the products in your kindness for development.

I accept all of your comments and I promise I will bring them to develop my product later.

Sincerely,
Miss Suparat piti
Manager of Ferrero Rocher

Journal 6

For this time. Aj Gob assigned us to work in term of business grammar in the class. We needed to be able to express ourselves diplomatically to make our point firmly but politely. I thought it was rather difficult because I didn't know how to say in a delicate negotiation. I could do this in some items. I thought it challenged. Moreover, we had the role play about 12 minutes. I was actress. For this, it made me excited very much because I had never done like this before. After that every things were ok. I was so proud of my group because we worked from our heart to audiences. I would like to say thank you everyone so much for this. Love all of them !

Journal 5

For this week, Fist of all, Aj Gob announced we had the midterm test on 8 th June. Then, she told us about our feedback about the job interview in each groups. Each one had the different mistake point that she commented about advantages and disadvantages already for development in the next step. For me, I thought Champ's group was the best group presentation because they performed us to see professionally. I accepted them to be the best. Finally, I assure to do it the best, I believe every things will be OK althought it's difficult.

Journal 4

For this week, Aj. Gob tried to give us many issues for linking with our brand. There were various functions that related with the product. That were, warranty, packaging, support, service and marketing mixed. For me, my brand was Ferrero Rocher. My brand value was to use only the highest quality ingredients, be unique and manufacture with the most modern technology. Besides, Aj. Gob ordered us to make group of 5 fot the job interview. For our group, we chose to interview in Lux 666. This class made us very funny and smile all the times. --->>> Love u !

what did I learn from the VictoriaSecretCom ?

Nowadays there are various technologies that are developed fastly. They can help the entrepreneurs distributing the products in various ways. Such as news TV, website,etc. The channel of distribution is online. Customers can purchase of product via the internet. It is the best channel to communicate because of saving money and time. Online channel is the one way that make victoria's secret successful. And using presenters who promote the product is the one way to make the brand well-known. I thought victoria's secret's data was very interesting because it made me known and more understanding about this brand.

Journal 3

For this week, I confused a little bit about contents but I tried them to make me understanding better. Aj Gob gave the required sections that were very important to be the good brand. They included rationale, company background, product strategy, promotion strategy and reflection. Those made me confused because they were new things that I had to learn more for understanding better. After I tried to understand them more, I felt it's not difficult to do. I wil try to do the best kra!

Journal 2

For this time, Aj Gob gave some trips to her students for success in this course. Those were discipline, passion, hardworking, positive and creative. Next activity, she asked us what the business was. For me, I thought it was the communication among two companies up but Aj. Gob told that there were many ones. Such as, production, competition, transportation, etc. Next one, she gave us to count 1-7 for making group and to be together in the new group. Her instruction was what was in women's bags. Then, she wanted us to separate the brand name things and non brand name things in each group. And, we had responsible to present all of them at the central of circle to our classmate. For today, I was very happy because it was very fun with my classmate to present all of them. She made us smile all the time. Thank you my lovely teacher so much. Love u Kra !

Journal 1

This was the first time that I studied with Aj. Gob and studied in the business context. When I saw her, I felt very warm because she made me happy and enjoy in the class. She had the teaching style that I liked so much. Such, she was easy , fun, comfortable, etc. She opend the opportunity students to ask all the times and she was glad to answer those questions as well.And, she would remind students about paying full attention for the achievement the objectives for this course. Finally, I determine to pay full attention for this course although I almost don't have the basic about the business.