วันศุกร์ที่ 30 กรกฎาคม พ.ศ. 2553

Positioning/Unique selling point


Ferrero Rocher is the premium brand and uses standardization strategy to spread products. The consumer is at the centre of our strategy. Ferrero’s relationship with consumer is based on longstanding and mutual. Ferrero uses the excellent quality of raw materials. We care very steps with production. The company always offers consumers fresh and excellent quality products with hight standards of hygine and food safety. Ferrero Rocher is high price because it’s produced all from the excellent quality ingredients. It’s unique and manufacture with the most modern technology.

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